technologies

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The Interplanetary File System: The future of File Storage

Introduction The Interplanetary File System (IPFS) is a new, decentralized internet protocol. It allows you to store files in multiple locations, making it impossible to censor the internet or shut down access ...

Outsourcing Strategies
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How To Develop an Effective IT Outsourcing Strategy for Your Business

The IT outsourcing industry has been growing in recent years, as businesses become increasingly dependent on their IT systems and invest in technology-related services. Smarter ways of doing business led to cha...

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The Financial Management System by Infraveo Technologies

Introduction When it comes to managing your money, you need a financial management system. An FMS is the strategies and software an organization uses to control and administer its revenue, expenditures, and as...

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Brand Awareness: An Overview of Creating an Identity

Introduction Awareness is a key measure of the level of brand recognition by consumers. An awareness model refers to the degree to which consumers can recall or recognize a brand under various circumstances. Br...

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Call-to-Action (CTA): What is it?

Introduction Call to action (CTA) is one of the most important terms in SEO (Search Engine Optimization). It is known as the ultimate goal of any online marketing campaign – you want to convert your visitors i...

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WordPress Tags: Good for SEO?

Introduction The tagging functionality in WordPress is one of the most impressive and useful tools that you can use to organize your content. In fact, it is one of the most important aspects of WordPress themes...

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Google Search Console: Get insights into your site’s traffic

Introduction Google Search Console is widely considered one of the most useful tools for website marketers. While many other tools can help you track how your site is performing in terms of visibility from Goog...

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Web Design vs. Web Development: An Overview

Introduction Web design is the work of creating a visual appearance and planning for how your website will work. Its focus is on all the components (graphics, images, text, etc.) that go into giving your websit...

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Email marketing: losing its image?

Introduction Email marketing is used in digital marketing for many purposes: to generate leads, as a form of advertising, for direct sales, to communicate with customers and prospects and more. Every email that...

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Bounce Rate: How to Reduce It on Your Website?

Introduction Bounce rate is a concept used for Internet marketing and site traffic research. It displays the part of web users that come, “bounce,” and then exit the site without seeing any other pa...