marketing

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Brand Awareness: An Overview of Creating an Identity

Introduction Awareness is a key measure of the level of brand recognition by consumers. An awareness model refers to the degree to which consumers can recall or recognize a brand under various circumstances. Br...

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Email marketing: losing its image?

Introduction Email marketing is used in digital marketing for many purposes: to generate leads, as a form of advertising, for direct sales, to communicate with customers and prospects and more. Every email that...

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CRM: How to Identify the Right CRM?

Introduction Customer Relationship Management is referred to by the term CRM. Any technology, method, or process that enables firms to access and manage customer data more effectively is known as customer rela...

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Why is social media marketing helpful for the IT sector?

Introduction Social media has grown to be the most significant and well-known virtual area, where users may promote their brands and goods using the platform for more than just social networking. The strength o...