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Brand Awareness: An Overview of Creating an Identity

Introduction Awareness is a key measure of the level of brand recognition by consumers. An awareness model refers to the degree to which consumers can recall or recognize a brand under various circumstances. Br...

Data Strategy
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The Importance of Data Strategy in the Digital Age

Data is becoming increasingly important in the digital age. So, companies are collecting more data than ever before. They are using it to make better decisions about their products, their customers, and their b...