Archive for author: Hiral Gohel

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Call-to-Action (CTA): What is it?

Introduction Call to action (CTA) is one of the most important terms in SEO (Search Engine Optimization). It is known as the ultimate goal of any online marketing campaign – you want to convert your visitors i...

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WordPress Tags: Good for SEO?

Introduction The tagging functionality in WordPress is one of the most impressive and useful tools that you can use to organize your content. In fact, it is one of the most important aspects of WordPress themes...

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Google Search Console: Get insights into your site’s traffic

Introduction Google Search Console is widely considered one of the most useful tools for website marketers. While many other tools can help you track how your site is performing in terms of visibility from Goog...

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Web Design vs. Web Development: An Overview

Introduction Web design is the work of creating a visual appearance and planning for how your website will work. Its focus is on all the components (graphics, images, text, etc.) that go into giving your websit...

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Email marketing: losing its image?

Introduction Email marketing is used in digital marketing for many purposes: to generate leads, as a form of advertising, for direct sales, to communicate with customers and prospects and more. Every email that...

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Bounce Rate: How to Reduce It on Your Website?

Introduction Bounce rate is a concept used for Internet marketing and site traffic research. It displays the part of web users that come, “bounce,” and then exit the site without seeing any other pa...

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WordPress: Giving Your Site a Professional Look

Introduction  Your website is an important part of your business, even if it’s indirect. It’s where you can showcase your products, services, and ideas without having to go through the hassle of phy...

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Offshoring: A Strategy to Boost Company’s Productivity

Introduction  Offshoring is a great way for companies to boost their overall efficiency and speed up their day-to-day operations. It also provides your staff more focus on their strengths, which increases produ...

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404 Error – A Custom Error Page

Introduction  A 404-error code can appear on websites. It implies that a link is broken or does not link perfectly valid website page. All website owners oppose this because it can disturb a user’s online...

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Website Redesign: New Ways to Increase Traffic

Introduction Every organization owns a website. It happens that you need to redesign your website once in a while. The majority of internet promotions increase awareness or help promote action direct visitors t...